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Research papers

Regaining consumer trust

Understanding underlying consumer needs and drivers of trust can help build intense consumer relationships. Exploring the consumer experience across CPG, automotive, financial services and other sectors will help marketers understand ways to build...

Catalogue: Global Healthcare 2006
Authors: Luc Rens, Alastair Bruce
February 6, 2006
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Citation

Rens and Bruce (2006a, February 06). Regaining consumer trust. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/regaining-consumer-trust